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The Answer is Human Centered Design

We encourage using HCD with programs and strategies, much like how engineers approach changes to technology. Communications companies, for example, are not creating new ways to communicate every year, but they are constantly thinking about how to better serve those who are using their current devices.

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Several people at a table with computers interacting with a woman standing by a wall covered in sticky notes

Driving Organizational Success

The best strategies result when teams are clear about what worked and what fell short, and then test new approaches in subsequent go arounds based on what was learned.

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